Sometimes we get the questions, “What does brand journalism look like? What does it mean, and how does it work?”
Brand journalism is basically just storytelling. When a company hires us to help with their marketing, we take on that project in the same way that a newsroom would cover a news story. We interview people within the company, their customers and others who can help tell that company’s story, and we produce content that can be woven into the company’s marketing strategy.
A great example of this is the work we recently did for North Georgia Accounting Solutions, one of our clients. NGAS has a great story because they’re more than just an accounting firm. While some accounting firms are adept only at keeping their customers within the law, the principles at NGAS have backgrounds that allow them to assist their clients in ways that go “beyond compliance.”
Their client, Calvin Koon of Southern Cal Flooring, found himself in a tough situation in 2008 when the economy tanked. North Georgia Accounting Solutions was able to help him out of that. So we talked to Calvin and created an article/video package for NGAS to utilize on their website and in social media as part of their overall marketing strategy.
It’s a great success story for NGAS, and Calvin is a terrific ambassador for them.
So, if you want to see what brand journalism looks like, we would encourage you to visit North Georgia Accounting Solutions’s website. Click here to read the story and watch the video.
If you’re interested in learning more about how we can help you incorporate brand journalism into your overall marketing strategy, give Ken a call at 770-846-4715.