content marketing

Online marketing should never be a mystery for small business owners

Posted on

We met last week with a new client in Athens, Georgia, who has been struggling with website content and understanding how best to use her company’s social media accounts. We talked initially about what she’s done in the past for marketing and then we described to her how we approach brand journalism and adding a […]

brand journalism

What does brand journalism look like?

Posted on

Sometimes we get the questions, “What does brand journalism look like? What does it mean, and how does it work?” Brand journalism is basically just storytelling. When a company hires us to help with their marketing, we take on that project in the same way that a newsroom would cover a news story. We interview […]

brand journalism

Be the expert on your blog

Posted on

Typically when we meet with clients for a strategy session, one of the first things we get into is how they already use the blog on their website. For many of our clients, the answer is, “Infrequently.” We understand that. Most of the time when we meet with new clients their experience is that they […]

our clients

Marketing your company’s story

Posted on

How does Mooncalf Press help you connect with customers and build relationships? We do it by leveraging your company’s story. We create content based around your company’s story that is engaging, shareable and authentic. Jean recently started a business making stained glass. When we sat down with her and talked to her about her company’s […]