brand journalism

Brand Journalism marketing moves your client from need to want

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Brand Journalism marketing can help you build connections with your potential clients than any other form or marketing, branding, or advertising. It can also help build brand awareness and brand loyalty so that your raving fans can champion your small business in a very effective way. Brand journalism marketing at it’s heart is telling the […]

content marketing

Small business marketing

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The future of small business marketing What really matters to your small business marketing and to your customers, in the foreseeable future, is the connections they have with your company and your team. As a small business owner, you must be looking to your outbound and inbound marketing and branding strategies to provide you with […]

brand journalism

Small business marketing course

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small business marketing course

Finding a small business marketing course that will teach you practical marketing tactics is hard to do. With this course we will teach you to create compelling and shareable content that will connect you to your client base and community as someone they see as an expert in their field. I wanted to share with […]

content marketing

Are you struggling with what to blog about for your small business?

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market my business

Blog writing to market your small business can be daunting. How often do you resolve to market your business through blog posts, write two or three in the span of a week, and then you see your efforts fizzle out as you run out of ideas of things to say? Let’s be honest: You got […]

brand journalism

What is brand journalism and how does it help with marketing?

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brand journalism marketing

When we tell clients that we are a “brand journalism” marketing company, we’re understandably greeted with perplexed looks. Most small business owners are not familiar with the phrase “brand journalism,” though we find that they intuitively understand that concept. So what is brand journalism? In essence, we’re a content creation company. Most of our clients […]

brand journalism

How do you use digital marketing for your small business

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athens ga content marketing

Do an online search for courses that teach digital marketing, and what you’ll quickly discover is that most of what exists out there is designed for people who want to become digital marketers. You’re not looking for a new career in digital marketing. You already have a career, and if you are like most small […]

brand journalism

How to market my business through a blog

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Small business owners often get stuck when they try to use their blog to market their business. The problem typically comes from one of a couple of different issues. Either the business owner is uncomfortable writing a blog post or the business owner gets stuck figuring out what to write about. Neither of these issues […]

brand journalism

A year of brand journalism with Mooncalf Press

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Back at the end of July, we let our one-year anniversary slip past without fanfare, but we’ve been working on some big projects that have limited our time for celebrations. Between the clients who have hired us to produce monthly content, the small business owners we’ve consulted with and the folks who have read our […]

brand journalism

Cool websites are cool, but without content they are worthless

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Website marketing content is more important than you might think. Too often we encounter small business owners who think an attractive website is all they need to market their business online. We’re always in favor of good looking websites – as long as they are functional – but if your site doesn’t have a publishing […]

brand

SEO trends and brand journalism

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Over the weekend I read several articles around the idea that keywords in SEO may be dead and that business owners and marketers may need to consider a new approach. The main theory that has emerged is that replacing specific keywords with topics and general ideas may help as the artificial intelligence driving search engines improves. After […]