brand journalism

Brand Journalism marketing moves your client from need to want

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Brand Journalism marketing can help you build connections with your potential clients than any other form or marketing, branding, or advertising. It can also help build brand awareness and brand loyalty so that your raving fans can champion your small business in a very effective way. Brand journalism marketing at it’s heart is telling the […]

content marketing

Small business marketing

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The future of small business marketing What really matters to your small business marketing and to your customers, in the foreseeable future, is the connections they have with your company and your team. As a small business owner, you must be looking to your outbound and inbound marketing and branding strategies to provide you with […]

brand journalism

Small business marketing course

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small business marketing course

Finding a small business marketing course that will teach you practical marketing tactics is hard to do. With this course we will teach you to create compelling and shareable content that will connect you to your client base and community as someone they see as an expert in their field. I wanted to share with […]

marketing

Social media marketing for small business

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If you own a small business and you are trying to figure out what social media marketing is and how to make it work, there’s a good chance you’re thinking about it wrong. Often, small business owners think that social media marketing is nothing more than advertising. But really, social media marketing (done properly) is […]

brand journalism

Market your business without breaking the budget

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digital marketing group for small business owners

“How can I market my business without breaking my budget?” This is one of the most common questions we get from the small business owners we work with. The beauty of digital marketing is that if you can spare some time, you can market your business without increasing what you’re spending. Traditional advertising and marketing […]

brand journalism

Join our 4-week video marketing challenge

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Video marketing is one way for you to gain traction on social media for your small business. Several months ago, Mooncalf Press started a closed group on Facebook where we invite business owners to discuss with us all things digital marketing. Each week we talk about brand journalism, content marketing, website marketing, and social media […]

brand journalism

How do you use digital marketing for your small business

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athens ga content marketing

Do an online search for courses that teach digital marketing, and what you’ll quickly discover is that most of what exists out there is designed for people who want to become digital marketers. You’re not looking for a new career in digital marketing. You already have a career, and if you are like most small […]

brand journalism

The brand journalism course

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My name is Rob Peecher, and for nearly a decade I owned a small, weekly newspaper in my hometown. I started the newspaper in 2006, just before the economy tanked. In the first few years that I was in business, the community I grew up in was growing like you wouldn’t believe. It was one […]

content marketing

Online marketing should never be a mystery for small business owners

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We met last week with a new client in Athens, Georgia, who has been struggling with website content and understanding how best to use her company’s social media accounts. We talked initially about what she’s done in the past for marketing and then we described to her how we approach brand journalism and adding a […]