brand journalism

New book shows small business owners how to market their business with websites and social media

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Digital marketing book that helps small business owners build a marketing plan and strategy that works. This book will help you step by step to build marketing content that is compelling and shareable. The UPS man today delivered 60 copies of the book we recently published: “DIY BRAND JOURNALISM: A how to guide for small […]

marketing

Online reviews can help or hurt a business

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Do you do business with people you know and like? Of course you do. Do you want to help them out? Of course you do. Google reviews, reviews on Facebook or Yelp are simple ways you can help out the businesses you do business with. If you get great customer service or a good meal […]

brand

SEO trends and brand journalism

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Over the weekend I read several articles around the idea that keywords in SEO may be dead and that business owners and marketers may need to consider a new approach. The main theory that has emerged is that replacing specific keywords with topics and general ideas may help as the artificial intelligence driving search engines improves. After […]

content marketing

Online marketing should never be a mystery for small business owners

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We met last week with a new client in Athens, Georgia, who has been struggling with website content and understanding how best to use her company’s social media accounts. We talked initially about what she’s done in the past for marketing and then we described to her how we approach brand journalism and adding a […]

brand journalism

Tips & Tricks: Long format writing

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When it comes to telling your company’s story as part of your marketing strategy, longer is better. As we create brand journalism content for our clients to use in their online marketing, one of the things that happens naturally is our articles tend to fall into the 800 to 1,500 word range. The reason, obviously, […]

brand journalism

Be the expert on your blog

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Typically when we meet with clients for a strategy session, one of the first things we get into is how they already use the blog on their website. For many of our clients, the answer is, “Infrequently.” We understand that. Most of the time when we meet with new clients their experience is that they […]