brand journalism

Brand Journalism marketing moves your client from need to want

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Brand Journalism marketing can help you build connections with your potential clients than any other form or marketing, branding, or advertising. It can also help build brand awareness and brand loyalty so that your raving fans can champion your small business in a very effective way. Brand journalism marketing at it’s heart is telling the […]

brand journalism

Small business marketing course

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small business marketing course

Finding a small business marketing course that will teach you practical marketing tactics is hard to do. With this course we will teach you to create compelling and shareable content that will connect you to your client base and community as someone they see as an expert in their field. I wanted to share with […]

brand journalism

How to use a content marketing strategy to market your small business

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brand journalism specialist

Most business owners understand that they need to use the blog on their website to market their business, but they have no idea how to do that. You need a content marketing strategy to market your small business that works. They struggle to come up with ideas for generating content. At Mooncalf Press, when we […]

brand journalism

Small Business Digital Marketing Facebook group

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digital marketing group for small business owners

A couple of months ago we started a digital marketing group on Facebook for small business owners. It’s an active group where we discuss ideas around digital marketing – website marketing, social media marketing – and give tips for how small business owners can utilize brand journalism to leverage their story and market their business. […]

content marketing

Are you struggling with what to blog about for your small business?

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market my business

Blog writing to market your small business can be daunting. How often do you resolve to market your business through blog posts, write two or three in the span of a week, and then you see your efforts fizzle out as you run out of ideas of things to say? Let’s be honest: You got […]

brand journalism

So what is brand journalism?

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what is brand journalism

When we meet with potential new clients and tell them that we are a “brand journalism” marketing company, we’re understandably greeted with perplexed looks. Most small business owners are not familiar with the phrase “brand journalism,” though we find that they intuitively understand that concept. So what is brand journalism? In essence, we’re a content […]

brand journalism

What is brand journalism and how does it help with marketing?

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brand journalism marketing

When we tell clients that we are a “brand journalism” marketing company, we’re understandably greeted with perplexed looks. Most small business owners are not familiar with the phrase “brand journalism,” though we find that they intuitively understand that concept. So what is brand journalism? In essence, we’re a content creation company. Most of our clients […]

brand journalism

How to market my business through a blog

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Small business owners often get stuck when they try to use their blog to market their business. The problem typically comes from one of a couple of different issues. Either the business owner is uncomfortable writing a blog post or the business owner gets stuck figuring out what to write about. Neither of these issues […]

content marketing

Good content marketing can bring customers to your door this holiday season

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Content marketing can make a big difference quickly with your retail store. We’re fast approaching the Christmas buying season when a lot of retailers make their year, and now is the time to make sure your retail store is doing the right kind of content marketing to bring shoppers to your door. What are you […]

brand journalism

Your company website needs video marketing

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Video marketing has become an increasingly popular form of digital content marketing, and current trends suggest that’s only going to increase. All of the research we follow on the subject indicates that with increasing frequency people who are making buying decisions online are looking for a video to watch – a quick hit that lets […]