brand

How to brand your small business

Posted on
brand jouralism

Building brand for your company through brand journalism can be very effective. Small business owners hear all the time that they’ve got to do a good job of branding their business if they want their business to be successful, but it’s sometimes difficult to understand even what “brand” means. Some business owners will be content […]

brand journalism

How do you use digital marketing for your small business

Posted on
athens ga content marketing

Do an online search for courses that teach digital marketing, and what you’ll quickly discover is that most of what exists out there is designed for people who want to become digital marketers. You’re not looking for a new career in digital marketing. You already have a career, and if you are like most small […]

brand journalism

How to market my business through a blog

Posted on

Small business owners often get stuck when they try to use their blog to market their business. The problem typically comes from one of a couple of different issues. Either the business owner is uncomfortable writing a blog post or the business owner gets stuck figuring out what to write about. Neither of these issues […]

brand journalism

The brand journalism course

Posted on

My name is Rob Peecher, and for nearly a decade I owned a small, weekly newspaper in my hometown. I started the newspaper in 2006, just before the economy tanked. In the first few years that I was in business, the community I grew up in was growing like you wouldn’t believe. It was one […]

content marketing

Good content marketing can bring customers to your door this holiday season

Posted on

Content marketing can make a big difference quickly with your retail store. We’re fast approaching the Christmas buying season when a lot of retailers make their year, and now is the time to make sure your retail store is doing the right kind of content marketing to bring shoppers to your door. What are you […]

brand journalism

A year of brand journalism with Mooncalf Press

Posted on

Back at the end of July, we let our one-year anniversary slip past without fanfare, but we’ve been working on some big projects that have limited our time for celebrations. Between the clients who have hired us to produce monthly content, the small business owners we’ve consulted with and the folks who have read our […]

brand journalism

Telling the story that surrounds your business

Posted on
storytelling marketing

Storytelling marketing content can make a big impact on your digital marketing efforts. If you follow our blogs and our videos, you know we talk a lot about telling the story that surrounds your business. Sometimes that means telling about your customers. Sometimes that means telling about your vendors. Sometimes that means telling about the […]

brand journalism

Cool websites are cool, but without content they are worthless

Posted on

Website marketing content is more important than you might think. Too often we encounter small business owners who think an attractive website is all they need to market their business online. We’re always in favor of good looking websites – as long as they are functional – but if your site doesn’t have a publishing […]

brand journalism

New book shows small business owners how to market their business with websites and social media

Posted on

Digital marketing book that helps small business owners build a marketing plan and strategy that works. This book will help you step by step to build marketing content that is compelling and shareable. The UPS man today delivered 60 copies of the book we recently published: “DIY BRAND JOURNALISM: A how to guide for small […]

marketing

Online reviews can help or hurt a business

Posted on

Do you do business with people you know and like? Of course you do. Do you want to help them out? Of course you do. Google reviews, reviews on Facebook or Yelp are simple ways you can help out the businesses you do business with. If you get great customer service or a good meal […]