brand journalism

Small business marketing course

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small business marketing course

Finding a small business marketing course that will teach you practical marketing tactics is hard to do. With this course we will teach you to create compelling and shareable content that will connect you to your client base and community as someone they see as an expert in their field. I wanted to share with […]

brand journalism

What is brand journalism and how does it help with marketing?

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brand journalism marketing

When we tell clients that we are a “brand journalism” marketing company, we’re understandably greeted with perplexed looks. Most small business owners are not familiar with the phrase “brand journalism,” though we find that they intuitively understand that concept. So what is brand journalism? In essence, we’re a content creation company. Most of our clients […]

brand journalism

How to market my business through a blog

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Small business owners often get stuck when they try to use their blog to market their business. The problem typically comes from one of a couple of different issues. Either the business owner is uncomfortable writing a blog post or the business owner gets stuck figuring out what to write about. Neither of these issues […]

brand journalism

The brand journalism course

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My name is Rob Peecher, and for nearly a decade I owned a small, weekly newspaper in my hometown. I started the newspaper in 2006, just before the economy tanked. In the first few years that I was in business, the community I grew up in was growing like you wouldn’t believe. It was one […]

brand journalism

How we got involved in brand journalism

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We talked to our CEO and senior staff writer Rob Peecher about how he became interested in brand journalism. At MoonCalf Press, we tell stories about how your business impacts you community; we tell stories about you and your employees; we tell stories that are designed to enhance your brand among your customers and potential […]

marketing

Coca-Cola’s journey through brand journalism

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When it comes to brand journalism, probably no corporation out there does it as well as Coca-Cola Company. Through its Journey magazine, Coke started doing brand journalism back when “brand journalism” wasn’t even a thing. In the 1980s, Coke published a magazine called Journey for its employees and shareholders. In its new format, Journey is […]