content marketing

Small business marketing

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The future of small business marketing What really matters to your small business marketing and to your customers, in the foreseeable future, is the connections they have with your company and your team. As a small business owner, you must be looking to your outbound and inbound marketing and branding strategies to provide you with […]

brand journalism

Small business marketing course

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small business marketing course

Finding a small business marketing course that will teach you practical marketing tactics is hard to do. With this course we will teach you to create compelling and shareable content that will connect you to your client base and community as someone they see as an expert in their field. I wanted to share with […]

marketing

Social media marketing for small business

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If you own a small business and you are trying to figure out what social media marketing is and how to make it work, there’s a good chance you’re thinking about it wrong. Often, small business owners think that social media marketing is nothing more than advertising. But really, social media marketing (done properly) is […]

brand journalism

What is brand journalism and how does it help with marketing?

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brand journalism marketing

When we tell clients that we are a “brand journalism” marketing company, we’re understandably greeted with perplexed looks. Most small business owners are not familiar with the phrase “brand journalism,” though we find that they intuitively understand that concept. So what is brand journalism? In essence, we’re a content creation company. Most of our clients […]

brand journalism

How do you use digital marketing for your small business

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athens ga content marketing

Do an online search for courses that teach digital marketing, and what you’ll quickly discover is that most of what exists out there is designed for people who want to become digital marketers. You’re not looking for a new career in digital marketing. You already have a career, and if you are like most small […]

brand journalism

How to market my business through a blog

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Small business owners often get stuck when they try to use their blog to market their business. The problem typically comes from one of a couple of different issues. Either the business owner is uncomfortable writing a blog post or the business owner gets stuck figuring out what to write about. Neither of these issues […]

brand journalism

Build a better digital marketing content plan

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build a digital marketing content plan

Many small business owners struggle to implement a meaningful digital marketing content plan and strategy, and the reason they struggle is often because this new way of marketing is foreign to what they used to do. Traditional advertising platforms – radio and newspaper ads or billboards, mailers or even pay-per-click campaigns – aren’t really working […]

brand

SEO trends and brand journalism

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Over the weekend I read several articles around the idea that keywords in SEO may be dead and that business owners and marketers may need to consider a new approach. The main theory that has emerged is that replacing specific keywords with topics and general ideas may help as the artificial intelligence driving search engines improves. After […]

brand journalism

Tips & Tricks: Long format writing

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When it comes to telling your company’s story as part of your marketing strategy, longer is better. As we create brand journalism content for our clients to use in their online marketing, one of the things that happens naturally is our articles tend to fall into the 800 to 1,500 word range. The reason, obviously, […]

brand journalism

Be the expert on your blog

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Typically when we meet with clients for a strategy session, one of the first things we get into is how they already use the blog on their website. For many of our clients, the answer is, “Infrequently.” We understand that. Most of the time when we meet with new clients their experience is that they […]