brand journalism

The brand journalism course

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My name is Rob Peecher, and for nearly a decade I owned a small, weekly newspaper in my hometown. I started the newspaper in 2006, just before the economy tanked. In the first few years that I was in business, the community I grew up in was growing like you wouldn’t believe. It was one […]

brand journalism

Build a better digital marketing content plan

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build a digital marketing content plan

Many small business owners struggle to implement a meaningful digital marketing content plan and strategy, and the reason they struggle is often because this new way of marketing is foreign to what they used to do. Traditional advertising platforms – radio and newspaper ads or billboards, mailers or even pay-per-click campaigns – aren’t really working […]

brand journalism

A year of brand journalism with Mooncalf Press

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Back at the end of July, we let our one-year anniversary slip past without fanfare, but we’ve been working on some big projects that have limited our time for celebrations. Between the clients who have hired us to produce monthly content, the small business owners we’ve consulted with and the folks who have read our […]

brand journalism

Images are important for content marketing

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storytelling marketing

Are you taking pictures at work? I’m not talking about selfies or pictures of your lunch, but rather pictures that illustrate how you do work for your customers so that when you employ content marketing strategies for your company you have the images you will need. When Mooncalf Press works with a client on their content […]

brand journalism

Your company website needs video marketing

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Video marketing has become an increasingly popular form of digital content marketing, and current trends suggest that’s only going to increase. All of the research we follow on the subject indicates that with increasing frequency people who are making buying decisions online are looking for a video to watch – a quick hit that lets […]

brand journalism

Telling the story that surrounds your business

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storytelling marketing

Storytelling marketing content can make a big impact on your digital marketing efforts. If you follow our blogs and our videos, you know we talk a lot about telling the story that surrounds your business. Sometimes that means telling about your customers. Sometimes that means telling about your vendors. Sometimes that means telling about the […]

brand

SEO trends and brand journalism

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Over the weekend I read several articles around the idea that keywords in SEO may be dead and that business owners and marketers may need to consider a new approach. The main theory that has emerged is that replacing specific keywords with topics and general ideas may help as the artificial intelligence driving search engines improves. After […]

brand journalism

Tips & Tricks: Long format writing

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When it comes to telling your company’s story as part of your marketing strategy, longer is better. As we create brand journalism content for our clients to use in their online marketing, one of the things that happens naturally is our articles tend to fall into the 800 to 1,500 word range. The reason, obviously, […]

brand journalism

Legacy content is an important element in online marketing

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When small business owners meet with us to talk about their online or digital marketing strategies, what we always emphasize to them is that authenticity is the most important thing they can do in their content marketing. Your customers and potential customers will sniff it out in a hurry if you’re not being real with […]

brand journalism

Be the expert on your blog

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Typically when we meet with clients for a strategy session, one of the first things we get into is how they already use the blog on their website. For many of our clients, the answer is, “Infrequently.” We understand that. Most of the time when we meet with new clients their experience is that they […]