brand journalism

Brand Journalism marketing moves your client from need to want

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Brand Journalism marketing can help you build connections with your potential clients than any other form or marketing, branding, or advertising. It can also help build brand awareness and brand loyalty so that your raving fans can champion your small business in a very effective way. Brand journalism marketing at it’s heart is telling the […]

brand journalism

So what is brand journalism?

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what is brand journalism

When we meet with potential new clients and tell them that we are a “brand journalism” marketing company, we’re understandably greeted with perplexed looks. Most small business owners are not familiar with the phrase “brand journalism,” though we find that they intuitively understand that concept. So what is brand journalism? In essence, we’re a content […]

brand journalism

New book shows small business owners how to market their business with websites and social media

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Digital marketing book that helps small business owners build a marketing plan and strategy that works. This book will help you step by step to build marketing content that is compelling and shareable. The UPS man today delivered 60 copies of the book we recently published: “DIY BRAND JOURNALISM: A how to guide for small […]

brand journalism

Tips & Tricks: Long format writing

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When it comes to telling your company’s story as part of your marketing strategy, longer is better. As we create brand journalism content for our clients to use in their online marketing, one of the things that happens naturally is our articles tend to fall into the 800 to 1,500 word range. The reason, obviously, […]

brand journalism

What does brand journalism look like?

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Sometimes we get the questions, “What does brand journalism look like? What does it mean, and how does it work?” Brand journalism is basically just storytelling. When a company hires us to help with their marketing, we take on that project in the same way that a newsroom would cover a news story. We interview […]

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Tips for DIY content

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Producing content is outside the wheelhouse of most small business owners. You opened a restaurant or a retail store or a heating and air company because that’s what you’re good at. Writing essays isn’t really your thing. For those business owners who can’t or won’t afford a professional content development company, content marketing must seem […]