brand

SEO trends and brand journalism

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Over the weekend I read several articles around the idea that keywords in SEO may be dead and that business owners and marketers may need to consider a new approach. The main theory that has emerged is that replacing specific keywords with topics and general ideas may help as the artificial intelligence driving search engines improves. After […]

content marketing

Online marketing should never be a mystery for small business owners

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We met last week with a new client in Athens, Georgia, who has been struggling with website content and understanding how best to use her company’s social media accounts. We talked initially about what she’s done in the past for marketing and then we described to her how we approach brand journalism and adding a […]

brand journalism

Tips & Tricks: Long format writing

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When it comes to telling your company’s story as part of your marketing strategy, longer is better. As we create brand journalism content for our clients to use in their online marketing, one of the things that happens naturally is our articles tend to fall into the 800 to 1,500 word range. The reason, obviously, […]

brand journalism

Legacy content is an important element in online marketing

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When small business owners meet with us to talk about their online or digital marketing strategies, what we always emphasize to them is that authenticity is the most important thing they can do in their content marketing. Your customers and potential customers will sniff it out in a hurry if you’re not being real with […]

brand journalism

Be the expert on your blog

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Typically when we meet with clients for a strategy session, one of the first things we get into is how they already use the blog on their website. For many of our clients, the answer is, “Infrequently.” We understand that. Most of the time when we meet with new clients their experience is that they […]