brand journalism

What is brand journalism and how does it help with marketing?

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brand journalism marketing

When we tell clients that we are a “brand journalism” marketing company, we’re understandably greeted with perplexed looks. Most small business owners are not familiar with the phrase “brand journalism,” though we find that they intuitively understand that concept. So what is brand journalism? In essence, we’re a content creation company. Most of our clients […]

brand journalism

How do you use digital marketing for your small business

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athens ga content marketing

Do an online search for courses that teach digital marketing, and what you’ll quickly discover is that most of what exists out there is designed for people who want to become digital marketers. You’re not looking for a new career in digital marketing. You already have a career, and if you are like most small […]

brand journalism

The brand journalism course

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My name is Rob Peecher, and for nearly a decade I owned a small, weekly newspaper in my hometown. I started the newspaper in 2006, just before the economy tanked. In the first few years that I was in business, the community I grew up in was growing like you wouldn’t believe. It was one […]

brand journalism

Build a better digital marketing content plan

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build a digital marketing content plan

Many small business owners struggle to implement a meaningful digital marketing content plan and strategy, and the reason they struggle is often because this new way of marketing is foreign to what they used to do. Traditional advertising platforms – radio and newspaper ads or billboards, mailers or even pay-per-click campaigns – aren’t really working […]

content marketing

Good content marketing can bring customers to your door this holiday season

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Content marketing can make a big difference quickly with your retail store. We’re fast approaching the Christmas buying season when a lot of retailers make their year, and now is the time to make sure your retail store is doing the right kind of content marketing to bring shoppers to your door. What are you […]

brand journalism

A year of brand journalism with Mooncalf Press

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Back at the end of July, we let our one-year anniversary slip past without fanfare, but we’ve been working on some big projects that have limited our time for celebrations. Between the clients who have hired us to produce monthly content, the small business owners we’ve consulted with and the folks who have read our […]

brand journalism

Images are important for content marketing

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storytelling marketing

Are you taking pictures at work? I’m not talking about selfies or pictures of your lunch, but rather pictures that illustrate how you do work for your customers so that when you employ content marketing strategies for your company you have the images you will need. When Mooncalf Press works with a client on their content […]

brand journalism

Cool websites are cool, but without content they are worthless

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Website marketing content is more important than you might think. Too often we encounter small business owners who think an attractive website is all they need to market their business online. We’re always in favor of good looking websites – as long as they are functional – but if your site doesn’t have a publishing […]

brand journalism

New book shows small business owners how to market their business with websites and social media

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Digital marketing book that helps small business owners build a marketing plan and strategy that works. This book will help you step by step to build marketing content that is compelling and shareable. The UPS man today delivered 60 copies of the book we recently published: “DIY BRAND JOURNALISM: A how to guide for small […]

marketing

Online reviews can help or hurt a business

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Do you do business with people you know and like? Of course you do. Do you want to help them out? Of course you do. Google reviews, reviews on Facebook or Yelp are simple ways you can help out the businesses you do business with. If you get great customer service or a good meal […]