brand journalism

Brand Journalism marketing moves your client from need to want

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Brand Journalism marketing can help you build connections with your potential clients than any other form or marketing, branding, or advertising. It can also help build brand awareness and brand loyalty so that your raving fans can champion your small business in a very effective way. Brand journalism marketing at it’s heart is telling the […]

brand journalism

Small business marketing course

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small business marketing course

Finding a small business marketing course that will teach you practical marketing tactics is hard to do. With this course we will teach you to create compelling and shareable content that will connect you to your client base and community as someone they see as an expert in their field. I wanted to share with […]

brand journalism

How to use a content marketing strategy to market your small business

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brand journalism specialist

Most business owners understand that they need to use the blog on their website to market their business, but they have no idea how to do that. You need a content marketing strategy to market your small business that works. They struggle to come up with ideas for generating content. At Mooncalf Press, when we […]

brand journalism

Market your business without breaking the budget

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digital marketing group for small business owners

“How can I market my business without breaking my budget?” This is one of the most common questions we get from the small business owners we work with. The beauty of digital marketing is that if you can spare some time, you can market your business without increasing what you’re spending. Traditional advertising and marketing […]

brand journalism

Details on the #4WEEKS8VIDEOS Challenge

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We’ve gotten some questions from folks who are interested in the #4WEEKS8VIDEOS Challenge we’re doing in the Small Business Digital Marketing Group on Facebook, so we wanted to provide some of the details. If you follow our blog or any of the work we do, you know that we believe video is one of the […]

brand journalism

Small Business Digital Marketing Facebook group

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digital marketing group for small business owners

A couple of months ago we started a digital marketing group on Facebook for small business owners. It’s an active group where we discuss ideas around digital marketing – website marketing, social media marketing – and give tips for how small business owners can utilize brand journalism to leverage their story and market their business. […]

brand journalism

Join our 4-week video marketing challenge

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Video marketing is one way for you to gain traction on social media for your small business. Several months ago, Mooncalf Press started a closed group on Facebook where we invite business owners to discuss with us all things digital marketing. Each week we talk about brand journalism, content marketing, website marketing, and social media […]

content marketing

Are you struggling with what to blog about for your small business?

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market my business

Blog writing to market your small business can be daunting. How often do you resolve to market your business through blog posts, write two or three in the span of a week, and then you see your efforts fizzle out as you run out of ideas of things to say? Let’s be honest: You got […]

brand journalism

So what is brand journalism?

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what is brand journalism

When we meet with potential new clients and tell them that we are a “brand journalism” marketing company, we’re understandably greeted with perplexed looks. Most small business owners are not familiar with the phrase “brand journalism,” though we find that they intuitively understand that concept. So what is brand journalism? In essence, we’re a content […]

brand

How to brand your small business

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brand jouralism

Building brand for your company through brand journalism can be very effective. Small business owners hear all the time that they’ve got to do a good job of branding their business if they want their business to be successful, but it’s sometimes difficult to understand even what “brand” means. Some business owners will be content […]