brand journalism

Brand Journalism marketing moves your client from need to want

Posted on

Brand Journalism marketing can help you build connections with your potential clients than any other form or marketing, branding, or advertising. It can also help build brand awareness and brand loyalty so that your raving fans can champion your small business in a very effective way. Brand journalism marketing at it’s heart is telling the […]

content marketing

Small business marketing

Posted on

The future of small business marketing What really matters to your small business marketing and to your customers, in the foreseeable future, is the connections they have with your company and your team. As a small business owner, you must be looking to your outbound and inbound marketing and branding strategies to provide you with […]

brand journalism

Tips & Tricks: Long format writing

Posted on

When it comes to telling your company’s story as part of your marketing strategy, longer is better. As we create brand journalism content for our clients to use in their online marketing, one of the things that happens naturally is our articles tend to fall into the 800 to 1,500 word range. The reason, obviously, […]

brand journalism

Legacy content is an important element in online marketing

Posted on

When small business owners meet with us to talk about their online or digital marketing strategies, what we always emphasize to them is that authenticity is the most important thing they can do in their content marketing. Your customers and potential customers will sniff it out in a hurry if you’re not being real with […]