content marketing

Small business marketing

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The future of small business marketing What really matters to your small business marketing and to your customers, in the foreseeable future, is the connections they have with your company and your team. As a small business owner, you must be looking to your outbound and inbound marketing and branding strategies to provide you with […]

brand journalism

How to use a content marketing strategy to market your small business

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brand journalism specialist

Most business owners understand that they need to use the blog on their website to market their business, but they have no idea how to do that. You need a content marketing strategy to market your small business that works. They struggle to come up with ideas for generating content. At Mooncalf Press, when we […]

marketing

Social media marketing for small business

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If you own a small business and you are trying to figure out what social media marketing is and how to make it work, there’s a good chance you’re thinking about it wrong. Often, small business owners think that social media marketing is nothing more than advertising. But really, social media marketing (done properly) is […]

content marketing

Are you struggling with what to blog about for your small business?

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market my business

Blog writing to market your small business can be daunting. How often do you resolve to market your business through blog posts, write two or three in the span of a week, and then you see your efforts fizzle out as you run out of ideas of things to say? Let’s be honest: You got […]

brand journalism

So what is brand journalism?

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what is brand journalism

When we meet with potential new clients and tell them that we are a “brand journalism” marketing company, we’re understandably greeted with perplexed looks. Most small business owners are not familiar with the phrase “brand journalism,” though we find that they intuitively understand that concept. So what is brand journalism? In essence, we’re a content […]

brand journalism

Build a better digital marketing content plan

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build a digital marketing content plan

Many small business owners struggle to implement a meaningful digital marketing content plan and strategy, and the reason they struggle is often because this new way of marketing is foreign to what they used to do. Traditional advertising platforms – radio and newspaper ads or billboards, mailers or even pay-per-click campaigns – aren’t really working […]

content marketing

Good content marketing can bring customers to your door this holiday season

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Content marketing can make a big difference quickly with your retail store. We’re fast approaching the Christmas buying season when a lot of retailers make their year, and now is the time to make sure your retail store is doing the right kind of content marketing to bring shoppers to your door. What are you […]

brand journalism

Images are important for content marketing

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storytelling marketing

Are you taking pictures at work? I’m not talking about selfies or pictures of your lunch, but rather pictures that illustrate how you do work for your customers so that when you employ content marketing strategies for your company you have the images you will need. When Mooncalf Press works with a client on their content […]

marketing

Online reviews can help or hurt a business

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Do you do business with people you know and like? Of course you do. Do you want to help them out? Of course you do. Google reviews, reviews on Facebook or Yelp are simple ways you can help out the businesses you do business with. If you get great customer service or a good meal […]

brand

SEO trends and brand journalism

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Over the weekend I read several articles around the idea that keywords in SEO may be dead and that business owners and marketers may need to consider a new approach. The main theory that has emerged is that replacing specific keywords with topics and general ideas may help as the artificial intelligence driving search engines improves. After […]