Storytelling marketing content can make a big impact on your digital marketing efforts. If you follow our blogs and our videos, you know we talk a lot about telling the story that surrounds your business.
Sometimes that means telling about your customers. Sometimes that means telling about your vendors. Sometimes that means telling about the process for doing what you do. All of these are good examples of storytelling marketing.
This week we’ve got a great example of telling the story that surrounds your business that fits into the “other” category.
Our client, North Georgia Accounting Solutions, is a sponsor for an event called Man Olympics. The money raised at the Man Olympics every year goes to Paint Georgia Pink, a great local charity that donates money to cancer patients for any number of things that come up. Those who are familiar with Paint Georgia Pink are big advocates of this charity because what they do is local and really addresses some of the issues that go a long way toward helping make a terrible time a little easier for people facing a cancer diagnosis.
In its 10th year, the Man Olympics had a goal of raising $10,000. We’re pleased to be able to report that they far exceeded that goal, raising somewhere around $13,000.
On behalf of North Georgia Accounting Solutions (our client), we wrote about the Man Olympics and filmed the event this year. Obviously, we paid special attention to the involvement of our client, but through marketing their business, our client was also able to raise awareness of two local charity groups, the Man Olympics and Paint Georgia Pink.
Most businesses find a way to give back in their community – whether they support a little league team or sponsor a charity or a service organization. When you’re looking for ideas about how to promote your business by telling the story that surrounds your business, don’t forget the charitable work that you do in your community.
Some business owners might balk at the idea of storytelling marketing about their business by telling people about their charitable work, but we think that’s a mistake. What you’re doing to give back in your community is important, and people should be aware that you do it. But also, look at the example that Marcia and Tonya of North Georgia Accounting Solutions set: By including their sponsorship of the Man Olympics as part of their overall marketing strategy, they helped to raise the awareness about both the Man Olympics and Paint Georgia Pink.
Everyone wins in this situation, and we got to make a really cool piece of brand journalism that includes a guy hitting all three holes in the football throw competition – so he wins, too.