As your company’s newsroom, Mooncalf Press creates compelling and shareable marketing content that you can use on your website, blog and social media. After meeting with you to evaluate your company’s background, marketing efforts and goals, our team develops a long-term strategy for leveraging your company’s story through long format articles and videos that are posted to your website and delivered to your audience through your social media. We tailor our efforts to highlight your unique story and to meet your marketing goals.
How it gets done
Mooncalf Press will conduct interviews with your company’s principals, your customers and other people who can add value to your story. Sometimes our team attends your company’s events or outreach efforts to underscore the value your company adds to your community. We produce compelling, shareable marketing content that positions you as an expert in your field.
Build brand value
By sharing the stories that surround your company, you build your brand awareness and brand loyalty. Whether it’s the people who work for you, the customers who do business with you, the community events you support – when you tell these stories, you put a face and a heart to your brand. You connect your customers and potential customers to the humans behind your company, and you raise your brand in their estimation. By telling your story, you build brand awareness and brand loyalty. And that’s the right way to create a content marketing strategy for your company.
click the thumbnails below to see examples of our work
We write articles that are designed to improve your search engine rankings, allowing more potential customers to you find your company through online searches. We reveal your expertise in your industry. When we write these articles, we focus on weaving into them the keywords that people search for when they are looking for a company in your industry.
Most business owners are committed to being invested in their community. You don’t do it to grow your business. You do it because making your community a better place and helping other people is important to you. But it’s important to let your customers and potential customers know what is matters to you as a business owner and to your company. Your values matter to your potential customers. You should leverage the good you do to let your customers know who you are.
We create marketing content that will get you traction on social media without spending your advertising budget. Organic traffic – interactions you didn’t have to pay for – is our specialty. We know the content that is going to get your social media posts the views, likes, shares, and comments that have been so elusive in the past. Organic traffic on social media is a great way to grow your brand awareness and get spontaneous testimonials.
The most important part of your content marketing strategy is actually getting sales. We know how to create content that is going to connect with your customers and potential customers and get them to make the decision to buy from you. Many of our clients have seen immediate sales attributed directly to our content. One client, who has been running a successful business for more than two decades, told us that after they started working with us they had never before had so many new customers coming to see them.
Marketing Content that Allows Your Customers to Get to Know You
People do business with people they know. Never before have small business owners had so many opportunities to let their customers and potential customers get to know them. Through our content, we let your audience know who you are. And when they know you, they will want to work with you.
The Brand Journalism Course
Not every small business owner can afford to hire a marketing agency, but there’s no reason that the powerful ideas behind brand journalism should be inaccessible to you as you’re trying to grow your business. If you think content marketing is the right plan for you, and you want to understand how to do it for yourself, we strongly recommend taking the Brand Journalism Course. This 12-week, online course will teach you the theory behind brand journalism. It will teach you how to use the tools of the trade: How to write compelling articles; how to shoot video; how to take better photographs for marketing your company. Beyond that, we teach you how to use social media the right way for your company, how to pick the social media platforms that make sense for various types of small businesses, and how and when to advertise content. We end the course by helping you develop a strategy – a plan that will give clarity to your marketing efforts so that you know what you’re doing in six months and even a year from now. And because we are small business owners, too, and understand how vital your time is to you, we’ve structured this so that you can produce a year’s worth of content marketing in as little as four hours a month.
Interested? Click here to learn more.