marketing

Social media marketing for small business

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If you own a small business and you are trying to figure out what social media marketing is and how to make it work, there’s a good chance you’re thinking about it wrong. Often, small business owners think that social media marketing is nothing more than advertising. But really, social media marketing (done properly) is […]

brand journalism

When your content marketing competes with major news events

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In recent weeks we’ve seen one major news event unfold after another. First there was the mass killing in Orlando. Then there were incidents where police shot men in Baton Rouge and Minnesota. These were followed by the attacks on police in Dallas and Baton Rouge. In France and Germany, too, there were more killings. […]

marketing

Online reviews can help or hurt a business

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Do you do business with people you know and like? Of course you do. Do you want to help them out? Of course you do. Google reviews, reviews on Facebook or Yelp are simple ways you can help out the businesses you do business with. If you get great customer service or a good meal […]

brand

SEO trends and brand journalism

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Over the weekend I read several articles around the idea that keywords in SEO may be dead and that business owners and marketers may need to consider a new approach. The main theory that has emerged is that replacing specific keywords with topics and general ideas may help as the artificial intelligence driving search engines improves. After […]

social media marketing

Changes coming to Facebook algorithms

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If you’re sick of “clickbait” on your Facebook newsfeed, you’ll probably give a thumbs up “like” to the changes to Facebook’s algorithm that were announced this week. But as a small business owner relying on Facebook for social media marketing, you might be nervous about what’s coming. In a press release earlier this week, Facebook […]

social media marketing

Tips and Tricks for your content marketing efforts

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We’re going to be bringing you a series of short videos offering tips and tricks for your content marketing efforts. We know a lot of small business owners rely heavily on their websites and social media platforms to attract new customers and keep the customers they have. Our goal is to help these small businesses […]