brand journalism

Be the expert on your blog

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Typically when we meet with clients for a strategy session, one of the first things we get into is how they already use the blog on their website. For many of our clients, the answer is, “Infrequently.” We understand that. Most of the time when we meet with new clients their experience is that they […]

marketing

Tips for DIY content

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Producing content is outside the wheelhouse of most small business owners. You opened a restaurant or a retail store or a heating and air company because that’s what you’re good at. Writing essays isn’t really your thing. For those business owners who can’t or won’t afford a professional content development company, content marketing must seem […]

brand journalism

How we got involved in brand journalism

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We talked to our CEO and senior staff writer Rob Peecher about how he became interested in brand journalism. At MoonCalf Press, we tell stories about how your business impacts you community; we tell stories about you and your employees; we tell stories that are designed to enhance your brand among your customers and potential […]

marketing

Coca-Cola’s journey through brand journalism

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When it comes to brand journalism, probably no corporation out there does it as well as Coca-Cola Company. Through its Journey magazine, Coke started doing brand journalism back when “brand journalism” wasn’t even a thing. In the 1980s, Coke published a magazine called Journey for its employees and shareholders. In its new format, Journey is […]

marketing

The new handshake

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Much is made of the changing landscape of marketing. There are 17 million blogs and articles and posts on the Internet discussing social media marketing – everything from companies who will tweet the tweets you write for $5 a day to tips for getting likes on Facebook. But we believe the changing landscape of marketing […]