brand journalism

Brand Journalism marketing moves your client from need to want

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Brand Journalism marketing can help you build connections with your potential clients than any other form or marketing, branding, or advertising. It can also help build brand awareness and brand loyalty so that your raving fans can champion your small business in a very effective way. Brand journalism marketing at it’s heart is telling the […]

content marketing

Small business marketing

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The future of small business marketing What really matters to your small business marketing and to your customers, in the foreseeable future, is the connections they have with your company and your team. As a small business owner, you must be looking to your outbound and inbound marketing and branding strategies to provide you with […]

brand journalism

Small business marketing course

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small business marketing course

Finding a small business marketing course that will teach you practical marketing tactics is hard to do. With this course we will teach you to create compelling and shareable content that will connect you to your client base and community as someone they see as an expert in their field. I wanted to share with […]

marketing

Social media marketing for small business

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If you own a small business and you are trying to figure out what social media marketing is and how to make it work, there’s a good chance you’re thinking about it wrong. Often, small business owners think that social media marketing is nothing more than advertising. But really, social media marketing (done properly) is […]

brand journalism

Market your business without breaking the budget

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digital marketing group for small business owners

“How can I market my business without breaking my budget?” This is one of the most common questions we get from the small business owners we work with. The beauty of digital marketing is that if you can spare some time, you can market your business without increasing what you’re spending. Traditional advertising and marketing […]

brand journalism

What is brand journalism and how does it help with marketing?

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brand journalism marketing

When we tell clients that we are a “brand journalism” marketing company, we’re understandably greeted with perplexed looks. Most small business owners are not familiar with the phrase “brand journalism,” though we find that they intuitively understand that concept. So what is brand journalism? In essence, we’re a content creation company. Most of our clients […]

marketing

Online reviews can help or hurt a business

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Do you do business with people you know and like? Of course you do. Do you want to help them out? Of course you do. Google reviews, reviews on Facebook or Yelp are simple ways you can help out the businesses you do business with. If you get great customer service or a good meal […]

brand

SEO trends and brand journalism

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Over the weekend I read several articles around the idea that keywords in SEO may be dead and that business owners and marketers may need to consider a new approach. The main theory that has emerged is that replacing specific keywords with topics and general ideas may help as the artificial intelligence driving search engines improves. After […]

brand journalism

Legacy content is an important element in online marketing

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When small business owners meet with us to talk about their online or digital marketing strategies, what we always emphasize to them is that authenticity is the most important thing they can do in their content marketing. Your customers and potential customers will sniff it out in a hurry if you’re not being real with […]

brand journalism

What does brand journalism look like?

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Sometimes we get the questions, “What does brand journalism look like? What does it mean, and how does it work?” Brand journalism is basically just storytelling. When a company hires us to help with their marketing, we take on that project in the same way that a newsroom would cover a news story. We interview […]