brand journalism

Build a better digital marketing content plan

Posted on
build a digital marketing content plan

Many small business owners struggle to implement a meaningful digital marketing content plan and strategy, and the reason they struggle is often because this new way of marketing is foreign to what they used to do. Traditional advertising platforms – radio and newspaper ads or billboards, mailers or even pay-per-click campaigns – aren’t really working […]

content marketing

Good content marketing can bring customers to your door this holiday season

Posted on

Content marketing can make a big difference quickly with your retail store. We’re fast approaching the Christmas buying season when a lot of retailers make their year, and now is the time to make sure your retail store is doing the right kind of content marketing to bring shoppers to your door. What are you […]

brand journalism

Images are important for content marketing

Posted on
storytelling marketing

Are you taking pictures at work? I’m not talking about selfies or pictures of your lunch, but rather pictures that illustrate how you do work for your customers so that when you employ content marketing strategies for your company you have the images you will need. When Mooncalf Press works with a client on their content […]

brand journalism

Your company website needs video marketing

Posted on

Video marketing has become an increasingly popular form of digital content marketing, and current trends suggest that’s only going to increase. All of the research we follow on the subject indicates that with increasing frequency people who are making buying decisions online are looking for a video to watch – a quick hit that lets […]

brand journalism

When your content marketing competes with major news events

Posted on

In recent weeks we’ve seen one major news event unfold after another. First there was the mass killing in Orlando. Then there were incidents where police shot men in Baton Rouge and Minnesota. These were followed by the attacks on police in Dallas and Baton Rouge. In France and Germany, too, there were more killings. […]

brand journalism

Telling the story that surrounds your business

Posted on
storytelling marketing

Storytelling marketing content can make a big impact on your digital marketing efforts. If you follow our blogs and our videos, you know we talk a lot about telling the story that surrounds your business. Sometimes that means telling about your customers. Sometimes that means telling about your vendors. Sometimes that means telling about the […]

brand journalism

Cool websites are cool, but without content they are worthless

Posted on

Website marketing content is more important than you might think. Too often we encounter small business owners who think an attractive website is all they need to market their business online. We’re always in favor of good looking websites – as long as they are functional – but if your site doesn’t have a publishing […]

brand journalism

New book shows small business owners how to market their business with websites and social media

Posted on

Digital marketing book that helps small business owners build a marketing plan and strategy that works. This book will help you step by step to build marketing content that is compelling and shareable. The UPS man today delivered 60 copies of the book we recently published: “DIY BRAND JOURNALISM: A how to guide for small […]

brand

SEO trends and brand journalism

Posted on

Over the weekend I read several articles around the idea that keywords in SEO may be dead and that business owners and marketers may need to consider a new approach. The main theory that has emerged is that replacing specific keywords with topics and general ideas may help as the artificial intelligence driving search engines improves. After […]

content marketing

Online marketing should never be a mystery for small business owners

Posted on

We met last week with a new client in Athens, Georgia, who has been struggling with website content and understanding how best to use her company’s social media accounts. We talked initially about what she’s done in the past for marketing and then we described to her how we approach brand journalism and adding a […]