brand

How to brand your small business

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brand jouralism

Building brand for your company through brand journalism can be very effective. Small business owners hear all the time that they’ve got to do a good job of branding their business if they want their business to be successful, but it’s sometimes difficult to understand even what “brand” means. Some business owners will be content […]

brand

SEO trends and brand journalism

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Over the weekend I read several articles around the idea that keywords in SEO may be dead and that business owners and marketers may need to consider a new approach. The main theory that has emerged is that replacing specific keywords with topics and general ideas may help as the artificial intelligence driving search engines improves. After […]