brand

SEO trends and brand journalism

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Over the weekend I read several articles around the idea that keywords in SEO may be dead and that business owners and marketers may need to consider a new approach. The main theory that has emerged is that replacing specific keywords with topics and general ideas may help as the artificial intelligence driving search engines improves. After […]

brand journalism

Tips & Tricks: Long format writing

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When it comes to telling your company’s story as part of your marketing strategy, longer is better. As we create brand journalism content for our clients to use in their online marketing, one of the things that happens naturally is our articles tend to fall into the 800 to 1,500 word range. The reason, obviously, […]

brand journalism

Legacy content is an important element in online marketing

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When small business owners meet with us to talk about their online or digital marketing strategies, what we always emphasize to them is that authenticity is the most important thing they can do in their content marketing. Your customers and potential customers will sniff it out in a hurry if you’re not being real with […]

brand journalism

See the man with the stage fright

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Rob is a big fan of the Band. He’s loved their music since he was a kid. The Weight. Ophelia. Up On Cripple Creek. Wheels on Fire. The Last Waltz. He loves the Band. And so anytime we pull out the cameras to shoot video for Mooncalf Press, it’s a Band song running through his head: “Stage Fright.” […]

brand journalism

What does brand journalism look like?

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Sometimes we get the questions, “What does brand journalism look like? What does it mean, and how does it work?” Brand journalism is basically just storytelling. When a company hires us to help with their marketing, we take on that project in the same way that a newsroom would cover a news story. We interview […]

brand journalism

Be the expert on your blog

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Typically when we meet with clients for a strategy session, one of the first things we get into is how they already use the blog on their website. For many of our clients, the answer is, “Infrequently.” We understand that. Most of the time when we meet with new clients their experience is that they […]

brand journalism

How we got involved in brand journalism

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We talked to our CEO and senior staff writer Rob Peecher about how he became interested in brand journalism. At MoonCalf Press, we tell stories about how your business impacts you community; we tell stories about you and your employees; we tell stories that are designed to enhance your brand among your customers and potential […]