brand journalism

How to market my business through a blog

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Small business owners often get stuck when they try to use their blog to market their business. The problem typically comes from one of a couple of different issues. Either the business owner is uncomfortable writing a blog post or the business owner gets stuck figuring out what to write about. Neither of these issues […]

brand journalism

The brand journalism course

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My name is Rob Peecher, and for nearly a decade I owned a small, weekly newspaper in my hometown. I started the newspaper in 2006, just before the economy tanked. In the first few years that I was in business, the community I grew up in was growing like you wouldn’t believe. It was one […]

brand journalism

Build a better digital marketing content plan

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build a digital marketing content plan

Many small business owners struggle to implement a meaningful digital marketing content plan and strategy, and the reason they struggle is often because this new way of marketing is foreign to what they used to do. Traditional advertising platforms – radio and newspaper ads or billboards, mailers or even pay-per-click campaigns – aren’t really working […]

brand journalism

A year of brand journalism with Mooncalf Press

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Back at the end of July, we let our one-year anniversary slip past without fanfare, but we’ve been working on some big projects that have limited our time for celebrations. Between the clients who have hired us to produce monthly content, the small business owners we’ve consulted with and the folks who have read our […]

brand journalism

Images are important for content marketing

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storytelling marketing

Are you taking pictures at work? I’m not talking about selfies or pictures of your lunch, but rather pictures that illustrate how you do work for your customers so that when you employ content marketing strategies for your company you have the images you will need. When Mooncalf Press works with a client on their content […]

brand journalism

Your company website needs video marketing

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Video marketing has become an increasingly popular form of digital content marketing, and current trends suggest that’s only going to increase. All of the research we follow on the subject indicates that with increasing frequency people who are making buying decisions online are looking for a video to watch – a quick hit that lets […]

brand journalism

When your content marketing competes with major news events

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In recent weeks we’ve seen one major news event unfold after another. First there was the mass killing in Orlando. Then there were incidents where police shot men in Baton Rouge and Minnesota. These were followed by the attacks on police in Dallas and Baton Rouge. In France and Germany, too, there were more killings. […]

brand journalism

Telling the story that surrounds your business

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storytelling marketing

Storytelling marketing content can make a big impact on your digital marketing efforts. If you follow our blogs and our videos, you know we talk a lot about telling the story that surrounds your business. Sometimes that means telling about your customers. Sometimes that means telling about your vendors. Sometimes that means telling about the […]

brand journalism

Cool websites are cool, but without content they are worthless

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Website marketing content is more important than you might think. Too often we encounter small business owners who think an attractive website is all they need to market their business online. We’re always in favor of good looking websites – as long as they are functional – but if your site doesn’t have a publishing […]

brand journalism

New book shows small business owners how to market their business with websites and social media

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Digital marketing book that helps small business owners build a marketing plan and strategy that works. This book will help you step by step to build marketing content that is compelling and shareable. The UPS man today delivered 60 copies of the book we recently published: “DIY BRAND JOURNALISM: A how to guide for small […]