brand journalism

So what is brand journalism?

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what is brand journalism

When we meet with potential new clients and tell them that we are a “brand journalism” marketing company, we’re understandably greeted with perplexed looks. Most small business owners are not familiar with the phrase “brand journalism,” though we find that they intuitively understand that concept. So what is brand journalism? In essence, we’re a content […]

brand

How to brand your small business

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brand jouralism

Building brand for your company through brand journalism can be very effective. Small business owners hear all the time that they’ve got to do a good job of branding their business if they want their business to be successful, but it’s sometimes difficult to understand even what “brand” means. Some business owners will be content […]

brand journalism

What is brand journalism and how does it help with marketing?

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brand journalism marketing

When we tell clients that we are a “brand journalism” marketing company, we’re understandably greeted with perplexed looks. Most small business owners are not familiar with the phrase “brand journalism,” though we find that they intuitively understand that concept. So what is brand journalism? In essence, we’re a content creation company. Most of our clients […]

brand journalism

How do you use digital marketing for your small business

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athens ga content marketing

Do an online search for courses that teach digital marketing, and what you’ll quickly discover is that most of what exists out there is designed for people who want to become digital marketers. You’re not looking for a new career in digital marketing. You already have a career, and if you are like most small […]

brand journalism

How to market my business through a blog

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Small business owners often get stuck when they try to use their blog to market their business. The problem typically comes from one of a couple of different issues. Either the business owner is uncomfortable writing a blog post or the business owner gets stuck figuring out what to write about. Neither of these issues […]

brand journalism

The brand journalism course

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My name is Rob Peecher, and for nearly a decade I owned a small, weekly newspaper in my hometown. I started the newspaper in 2006, just before the economy tanked. In the first few years that I was in business, the community I grew up in was growing like you wouldn’t believe. It was one […]

brand journalism

Build a better digital marketing content plan

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build a digital marketing content plan

Many small business owners struggle to implement a meaningful digital marketing content plan and strategy, and the reason they struggle is often because this new way of marketing is foreign to what they used to do. Traditional advertising platforms – radio and newspaper ads or billboards, mailers or even pay-per-click campaigns – aren’t really working […]

content marketing

Good content marketing can bring customers to your door this holiday season

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Content marketing can make a big difference quickly with your retail store. We’re fast approaching the Christmas buying season when a lot of retailers make their year, and now is the time to make sure your retail store is doing the right kind of content marketing to bring shoppers to your door. What are you […]

brand journalism

A year of brand journalism with Mooncalf Press

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Back at the end of July, we let our one-year anniversary slip past without fanfare, but we’ve been working on some big projects that have limited our time for celebrations. Between the clients who have hired us to produce monthly content, the small business owners we’ve consulted with and the folks who have read our […]

brand journalism

Images are important for content marketing

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storytelling marketing

Are you taking pictures at work? I’m not talking about selfies or pictures of your lunch, but rather pictures that illustrate how you do work for your customers so that when you employ content marketing strategies for your company you have the images you will need. When Mooncalf Press works with a client on their content […]