small business marketing course

Small business marketing course

Posted on Posted in brand journalism, marketing, Mooncalf, The brand journalism course

Finding a small business marketing course that will teach you practical marketing tactics is hard to do. With this course we will teach you to create compelling and shareable content that will connect you to your client base and community as someone they see as an expert in their field. I wanted to share with […]

brand journalism specialist

How to use a content marketing strategy to market your small business

Posted on Posted in brand journalism, content marketing

Most business owners understand that they need to use the blog on their website to market their business, but they have no idea how to do that. You need a content marketing strategy to market your small business that works. They struggle to come up with ideas for generating content. At Mooncalf Press, when we […]

Social media marketing for small business

Posted on Posted in marketing, social media marketing

If you own a small business and you are trying to figure out what social media marketing is and how to make it work, there’s a good chance you’re thinking about it wrong. Often, small business owners think that social media marketing is nothing more than advertising. But really, social media marketing (done properly) is […]

digital marketing group for small business owners

Market your business without breaking the budget

Posted on Posted in brand journalism, Digital marketing for small business, marketing

“How can I market my business without breaking my budget?” This is one of the most common questions we get from the small business owners we work with. The beauty of digital marketing is that if you can spare some time, you can market your business without increasing what you’re spending. Traditional advertising and marketing […]

Details on the #4WEEKS8VIDEOS Challenge

Posted on Posted in brand journalism, content marketing, Digital marketing for small business

We’ve gotten some questions from folks who are interested in the #4WEEKS8VIDEOS Challenge we’re doing in the Small Business Digital Marketing Group on Facebook, so we wanted to provide some of the details. If you follow our blog or any of the work we do, you know that we believe video is one of the […]

digital marketing group for small business owners

Small Business Digital Marketing Facebook group

Posted on Posted in brand journalism, content marketing, Digital marketing for small business

A couple of months ago we started a digital marketing group on Facebook for small business owners. It’s an active group where we discuss ideas around digital marketing – website marketing, social media marketing – and give tips for how small business owners can utilize brand journalism to leverage their story and market their business. […]

Join our 4-week video marketing challenge

Posted on Posted in brand journalism, content marketing

Video marketing is one way for you to gain traction on social media for your small business. Several months ago, Mooncalf Press started a closed group on Facebook where we invite business owners to discuss with us all things digital marketing. Each week we talk about brand journalism, content marketing, website marketing, and social media […]

market my business

Are you struggling with what to blog about for your small business?

Posted on Posted in content marketing

Blog writing to market your small business can be daunting. How often do you resolve to market your business through blog posts, write two or three in the span of a week, and then you see your efforts fizzle out as you run out of ideas of things to say? Let’s be honest: You got […]

what is brand journalism

So what is brand journalism?

Posted on Posted in brand journalism, content marketing

When we meet with potential new clients and tell them that we are a “brand journalism” marketing company, we’re understandably greeted with perplexed looks. Most small business owners are not familiar with the phrase “brand journalism,” though we find that they intuitively understand that concept. So what is brand journalism? In essence, we’re a content […]

brand jouralism

How to brand your small business

Posted on Posted in brand

Building brand for your company through brand journalism can be very effective. Small business owners hear all the time that they’ve got to do a good job of branding their business if they want their business to be successful, but it’s sometimes difficult to understand even what “brand” means. Some business owners will be content […]