Blog writing to market your small business can be daunting. How often do you resolve to market your business through blog posts, write two or three in the span of a week, and then you see your efforts fizzle out as you run out of ideas of things to say?
Let’s be honest: You got into your industry because you are good at what you do, and unless you are a professional writer, probably blogging is not one of the things in your bailiwick.
Has it been months since you last updated your company’s blog?
Do you get frustrated trying to come up with topics to write about?
Do you struggle to write a blog targeted to your customer base?
When Al Gore (or whomever) invented the internet, he gave us an amazingly powerful tool to use to market our business: Websites where our customers and potential customers can sit at a computer and visit us, learn about what we do and why we do it.
But former Vice President Gore failed to give us a field manual for how to use our blogs to get the right message out to our audience.
Blog writing for a business is content marketing. On your blog you create content that carries your message to your customers.
But most small businesses don’t have a team of content writers, and with no field manual, it’s left to the business owner to try to figure out the things to say and the right way to say them.
We believe the best way to market your business on your blog is through a strategy known as “brand journalism.” In a brand journalism marketing strategy, you essentially just tell the stories surrounding your business. You can tell these stories through blog posts, videos, images, and social media postings.
A brand journalism marketing strategy doesn’t just give you the framework for telling these stories, but it also points you to the stories that are worth telling. Knowing what to do will help you schedule and execute a blog writing strategy for your small business.
Some of these stories are designed to highlight your expertise in your field.
Some of these stories are designed to let your customers and potential customers better understand how your product or service can help them.
Some of these stories are designed to give your customers and potential customers a better understanding of who you are as a company and a greater comfort level of doing business with you.
All of these stories are designed to increase your brand awareness and brand loyalty.
If you think you’d like to get started with a brand journalism content marketing strategy, we’ve got some options that will be helpful to you.
You can sign up for our emails where, in the coming weeks, we will be sharing some information about how you can learn a great deal more about brand journalism and get some direct help in creating a content strategy.
Another option is to buy the book we wrote for small business owners who want to use the same sort of marketing strategy employed by companies such as McDonalds and Coca-Cola.
Finally, you can ask to join our free Facebook group where we discuss with members our thoughts behind brand journalism marketing and also answer their questions each week.
We’re convinced that any or all of these options will lead you to the ability to dramatically transform how you communicate with your customers and potential customers and drive people to your door.